While grants are an important piece of the fundraising mosaic, cultivating individual donors is an equally crucial task for nonprofits. According to GrantSpace.org, individuals account for more than 75 percent of annual charitable giving.
Before approaching an individual donor, though, it’s important to research their background to make a better connection with them in order to increase your chances of securing a donation. But how do you research individual donor prospects?
Whip out your library card, and get ready to use these free resources to get the dish on your next donor.
For prominent donors, check local news publications to find articles on individuals who are active philanthropists. Search by an individual’s name to find information on a donor you've already targeted, or use keywords relevant to your field to find potential contacts.
To find articles, try using these library databases:
Use biographical directories to find background information on your donor prospect:
To identify households for your next mailing campaign, try these library resources.
For more information about prospect research and useful resources, check out this great help guide from GrantSpace.org, Cultivating Individual Donors (links are listed below the article).