Do you want your child to grow up a reader? Plant the seeds long before he/she learns to read. The number of words a child hears and says before they learn to read has a great deal to do with how well they do in school.
Words are the seeds that will grow into reading. The good news is that you add words to your child's world by doing something very natural: talking with your child. The better news is that you can add even more words by thinking about how you talk to your child.
Read about the fascinating study and some of the things you can do to give your child a leg up on reading at: http://www.slate.com/articles/health_and_science/science/2013/09/children_s_language_development_talk_and_listen_to_them_from_birth.html