Consumer Market Data
Getting Started
Consumer market data is the key component to a market analysis. A market analysis is a regional and neighborhood study of economic, demographic and other factors made to determine supply and demand, market trends, and to evaluate actual or potential sales of a product or service.
- Small Business Administration Guide for Market Research
- Edward Lowe Foundation: How to Prepare a Market Analysis
- Market Research World
Key Sources of Consumer Market Data
Library Databases
Key:
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Access from home | 
Access from all libraries | 
Access only at Central |
For mediated searches and help with demographics, please see a Research Center librarian or contact us at www.tulsalibrary.org/askus.
Provides complete access to current and past U.S. Census data, including data collected from 1980 through 2008 with 2012 projections, as well as demographic maps and reports for all U.S. geographies and addresses, accurate market and site location analysis, analysis of geographies based on custom radii, custom drive times, counties, census tracts, block groups, U.S. places, DMAs, MSAs, CBSAs, ZIPs and more.
See an example of Tulsa County information available using Demographics Now*
Plunkett’s
Create your own industry report with weekly-updated market research, trends analysis, industry terms, statistics and profiles of thousands of industry-leading companies, industry articles, and industry associations and organizations.
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Online Resources
- U.S. Census
Some Key Tables
- City Data
Complete statistical profiles of US Cities - CLR Search
Community Demographic Information and Statistics - Bureau of Labor Statistics
Occupational Employment Statistics Consumer prices, consumer spending, producer prices, employment costs and statistics.Key BLS Statistics
- United States Economy at a Glance
This all in one chart provides official data on unemployment, hourly earnings, CPI, PPI, import prices, employment costs and productivity for the past 6 months. You can also locate here quick comparison charts for industries, regions, and individual states. - United States Industry at a Glance
This site contains profiles of the nine industry divisions. Each profile is a fascinating collection of facts about the industry, and contains links to additional data.
- United States Economy at a Glance
- Oklahoma Department of Commerce
Community profiles, demographic, and economic data. - US Industrial Outlook
Current Economic Indicators, Demographic Change, e-Business and e-Commerce, Economic and Geographic Concentrations, Economic Overview, Forecasts and Projections, and more
TCCL Research Wizard
The TCCL Research Wizard, a fee based service, can supply the numbers and background information to inform, guide and support your marketing plan or business strategy.
Market Research Specialties
Research Wizard sources contain most of the information you need to make good marketing decisions. Some of the specialty areas include the following:
- Local, state, and national demographic & economic data
- Market statistics on production, consumption and sales
- Current health of the market
- Forecast for demand and projected trends
- Identification of market leaders
Books
- International Trade Reporter
382.10973 I61 - Market Share Reporter
380.1 M341 - Standard & Poor's Industry Surveys
332.630973 S78 - Standard & Poor's Statistical Service
330.973092 S78
* These links require Adobe Acrobat Reader which is available free online.