A Crash Course on Social Donor Management

March 19, 2014
2 p.m. EST

With over 1 billion users, Facebook has emerged as the social graph. With 250 million users, LinkedIn is the professional graph. Mobile technology is transforming every industry. Yet these platforms continue to operate at the periphery of most non-profit fundraising organizations.

In this presentation you will learn:
  • The principles of “Social Donor Management”
  • How to identify major donor prospects using social 
  • Ways to turn social media investments into increased participation rates


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