Noted NYU Professor/Author to Discuss Unconventional Branding Success

Some of the strongest brands were built by people without any marketing experience. How they did it may help add value to the brands you serve. The Tulsa City-County Library and Tulsa Regional Chamber are hosting an intimate gathering with NYU Professor David Vinjamuri, author of “Accidental Branding: How Ordinary People Create Extraordinary Brands,” when he visits Tulsa to discuss new and exciting changes in the marketing field.

Communications professionals and the general public are invited to participate in the free presentation on Friday, Jan. 10 at 9 a.m. at the Hardesty Regional Library, 8316 E. 93rd St. Deadline to RSVP is close of business day, Thursday, Jan. 9. Please RSVP to:

About David Vinjamuri
David Vinjamuri is adjunct professor of marketing at New York University and president of ThirdWay Brand Trainers, a leading brand marketing training company. He also blogs for Forbes. David has more than 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy.

David writes and speaks frequently on marketing. He is editor and lead reviewer for the ThirdWay Advertising Blog. He has been a featured guest lecturer on the Queen Mary 2 and contributes regularly to Advertising Express. John Wiley & Sons is the publisher of David's book: “Accidental Branding: How Ordinary People Create Extraordinary Brands.”

This book discusses the phenomenal success of some very real people. They built some of the biggest and best-known consumer brands in the world – and they did it without any experience in marketing or branding. How did they achieve such profound success in such a super-competitive environment normally dominated by mass media in which most other new businesses fail? “Accidental Branding” explores this question by telling the personal stories of eight remarkable entrepreneurs.

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